The Whoop Podcast: John John Florence

On this episode of the Whoop podcast, world-champion surfer John John Florence (and brother to Team FITAID athlete Nathan Florence), shares how mindset prepares him for elite performance.

Listen now.

Our Australia/New Zealand Partners are Officially LIFEAID


This week, we completed the acquisition of our Australia/New Zealand distributors, Fit Trendz, officially welcoming them into the LIFEAID family. They have been flying the LIFEAID flag in the land down under since 2015 and we’re excited for them to help us continue to grow our global footprint.

Read more about it.

"Far and away the best prize that life offers is the chance to work hard at work worth doing.”

—Theodore Roosevelt

8 Reasons Sleep Is Crucial for Entrepreneurs and Leaders


In the gym business, nutrition and training are paramount to what we do. So is sleep which sometimes can be the first to go when life gets hectic. There were many nights while building LIFEAID, that I didn’t get proper sleep (and I’m sure there will be more as we continue to expand). However, I’ve experienced the benefits of getting proper sleep for myself and it continues to be a focus for me.

Read More Here

Dare to Lead

Brene Brown is a New York Times Bestselling author, researcher, and professor who has spent the last two decades studying shame, vulnerability, courage, and empathy. In this book, she lays out the road map of how to be an effective leader by taking ownership, asking questions and staying curious.

Get the Book Here

HindeSight  |  No. 60

 The Whoop Podcast: John John Florence On this episode of the Whoop podcast, world-champion surfer John John Florence (and brother to Team FITAID athlete Nathan Florence), shares how mindset prepares him for elite performance. Listen now. Our Australia/New Zealand Partners are Officially LIFEAID This week, we completed the acquisition of our Australia/New Zealand distributors, Fit […]